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Since 1973, ShowPro, led by Tracy Lundeen, has been a cornerstone of Duluth’s entertainment scene. From DJ shows to concerts, the company offers diverse services, including security and event coordination. With a notable economic impact and philanthropic efforts, ShowPro exemplifies cultural enrichment and social responsibility.
Evolution of
Lundeen productions
1969
ShowPro Founded
ShowPro was founded as a regional entertainment agency and sound company, specializing in concerts, festivals, and special events.
1973
Tracy Lundeen Acquires ShowPro
Tracy Lundeen acquires ShowPro, continuing its involvement in the local and regional entertainment business.
1974
Creation of "The ShowPro Rockin Revue"
ShowPro creates the first Northland mobile DJ Show, “The ShowPro Rockin Revue,” featured at various local venues and events until 1978.
1975
Guess Who Concert
ShowPro produces the sold-out Guess Who Concert at the Duluth Arena, marking its first venture into concert promotion.
1977
Nightlife Magazine Created
Nightlife Magazine, the first local “arts and entertainment” paper of the era, is created.
1980-1982
Nightlife Magazine Created
ShowPro produces the Grandmas Big Top live music concerts on KQDS and creates ShowCase Nightclub, broadcasting concerts live on radio.
1983
Success in Outdoor Festival Fight
ShowPro successfully fights for outdoor festivals to be held in Duluth’s Wade Stadium, producing the Willie Nelson Family Picnic as the first major outdoor concert there.
1984
Expansion into Security Services
ShowPro establishes SPC Security Services, providing event and concert security in Minnesota.
1985
Involvement in Bayfront Festival Park
ShowPro contributes to the creation of Bayfront Festival Park, creating events like Fourth-Fest and the Bayfront Blues Festival.
1988
Jay Leno Concert and Wedding Day Creation
ShowPro promotes a sell-out concert featuring Jay Leno and creates Wedding Day (now the Duluth Wedding Show).
1990
Second Jay Leno Concert
Jay Leno returns to Duluth for a second ShowPro promoted sell-out concert.
1992
Venture into Country Music
ShowPro ventures into country music promotion by presenting The Mavericks in Concert at the DECC Auditorium.
1995
Lake, Rattle and Roll Festival
ShowPro creates Lake, Rattle and Roll, an oldies festival featuring legendary artists.
1999-2007
National Act Booking
ShowPro collaborates with Hoffman Talent Agency to book and produce national acts at venues across the country.
2003
Milestones in Entertainment and Branding
Creation of Duluth Senior Expo: ShowPro establishes the Duluth Senior Expo, becoming the largest gathering of seniors and boomers in the region.
Rebranding to Lundeen Productions: The company undergoes a significant rebranding, transitioning to Lundeen Productions, while ShowPro continues its focus on music promotion.
2005
Entry into Publishing Business
Lundeen Productions enters the publishing business with the introduction of the Northland Senior Resource Guide.
2008
Creation of Duluth Women’s Expo
Lundeen Productions creates the Duluth Women’s Expo, attracting thousands of women for a day of activities.
2010
Partnership for Engwalls Corn Maze
Tracy Lundeen partners with Rod Saline to create the Engwalls Corn Maze and Agri-tainment Center.
2011-2013
Expansion into Theater
Lundeen Productions enters the world of theater, producing successful productions such as Cabaret, Side Show, and Jekyll and Hyde.
2013
Bluebird Foundation
The Tracy Lundeen family created the Bluebird Foundation as a tribute to the Late Audrey Lundeen (Tracy’s mother). The Bluebird Foundation is a 501 c3 dedicated to supporting high school aged kids in the performing arts with Grants and Scholarships. To date the foundation has awarded nearly $60,000 to youth throughout the region.
2015
EventPro Magazine
EventPro Magazine (print and on-line) founded to provide helpful event planning information and stories of interest on area businesses to the general public and a guide for resources necessary in planning events of all kinds.
2017
Taste of Duluth debuts
Over 6000 people converge on Bayfront Festival Park to celebrate regional music, arts and crafts, business and industry, food and beer. The event continues today as Festival by the Lake and is one of the regions most popular outdoor family events of the year. 2017 marked the first event Tracy Lundeen had been involved in at the park, in over 25 years after being instrumental in building Bayfront
2018
New Years by the Lake
The largest New Year’s Eve Extravaganza in the region was created. This event was presented in four venues in downtown Duluth and was wildly popular featuring a 5 course meal, top live music in three locations and the regions most popular DJ. Ultimately the event ended due to COVID and venue availability.
2020 & 2022
The White House
Kynze Lundeen was selected for her first of two visits to the White House in Washington DC to represent Minnesota and Wisconsin decorating the “People’s House” for the Christmas holidays.
2020 - 2022
COVID19
2020 - 2021
MECC-Iron Trail Motors Event Center
During the challenging times of the COVID-19 pandemic, Lundeen Productions did the marketing and booking of the Iron Trail Motors Event Center in Virginia became a very key project for Lundeen Productions. From groundbreaking to the successful opening of the facility in the Fall of 2021.
2022
Encore Event and Party Express
Lundeen Productions became part of a partner group that acquired a regional rental business and rebranded it. Encore Event and Party Express is a full service rental company serving Minnesota, Wisconsin and the UP featuring tents and canopies of all sizes, tables, chairs, bounce houses, dance floors, dinner wear, linens, pipe and drape and much more
2023
Cheers to 50 Years
Lundeen Productions celebrates their 50th Anniversary with a gala at the Clyde Event Center featuring elected officials, former and future Mayors, business leaders and over 200 other invited guests to celebrate their accomplishments.
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We will take care of everything for you from event planning and curation to design and production.
