Since 1973, ShowPro, led by Tracy Lundeen, has been a cornerstone of Duluth’s entertainment scene. From DJ shows to concerts, the company offers diverse services, including security and event coordination. With a notable economic impact and philanthropic efforts, ShowPro exemplifies cultural enrichment and social responsibility.

Anthology​ ShowPro/Lundeen Productions Anthology

Evolution of

Lundeen productions


ShowPro Founded

ShowPro was founded as a regional entertainment agency and sound company, specializing in concerts, festivals, and special events.


Tracy Lundeen Acquires ShowPro

Tracy Lundeen acquires ShowPro, continuing its involvement in the local and regional entertainment business.


Creation of "The ShowPro Rockin Revue"

ShowPro creates the first Northland mobile DJ Show, “The ShowPro Rockin Revue,” featured at various local venues and events until 1978.


Guess Who Concert

ShowPro produces the sold-out Guess Who Concert at the Duluth Arena, marking its first venture into concert promotion.


Nightlife Magazine Created

Nightlife Magazine, the first local “arts and entertainment” paper of the era, is created.


Nightlife Magazine Created

ShowPro produces the Grandmas Big Top live music concerts on KQDS and creates ShowCase Nightclub, broadcasting concerts live on radio.


Success in Outdoor Festival Fight

ShowPro successfully fights for outdoor festivals to be held in Duluth’s Wade Stadium, producing the Willie Nelson Family Picnic as the first major outdoor concert there.


Expansion into Security Services

ShowPro establishes SPC Security Services, providing event and concert security in Minnesota.


Involvement in Bayfront Festival Park

ShowPro contributes to the creation of Bayfront Festival Park, creating events like Fourth-Fest and the Bayfront Blues Festival.


Jay Leno Concert and Wedding Day Creation

ShowPro promotes a sell-out concert featuring Jay Leno and creates Wedding Day (now the Duluth Wedding Show).


Second Jay Leno Concert

Jay Leno returns to Duluth for a second ShowPro promoted sell-out concert.


Venture into Country Music

ShowPro ventures into country music promotion by presenting The Mavericks in Concert at the DECC Auditorium.


Lake, Rattle and Roll Festival

ShowPro creates Lake, Rattle and Roll, an oldies festival featuring legendary artists.


National Act Booking

ShowPro collaborates with Hoffman Talent Agency to book and produce national acts at venues across the country.


Milestones in Entertainment and Branding

Creation of Duluth Senior Expo: ShowPro establishes the Duluth Senior Expo, becoming the largest gathering of seniors and boomers in the region.
Rebranding to Lundeen Productions: The company undergoes a significant rebranding, transitioning to Lundeen Productions, while ShowPro continues its focus on music promotion.


Entry into Publishing Business

Lundeen Productions enters the publishing business with the introduction of the Northland Senior Resource Guide.


Creation of Duluth Women’s Expo

Lundeen Productions creates the Duluth Women’s Expo, attracting thousands of women for a day of activities. 


Partnership for Engwalls Corn Maze

Tracy Lundeen partners with Rod Saline to create the Engwalls Corn Maze and Agri-tainment Center.


Expansion into Theater

Lundeen Productions enters the world of theater, producing successful productions such as Cabaret, Side Show, and Jekyll and Hyde.


Bluebird Foundation

The Tracy Lundeen family created the Bluebird Foundation as a tribute to the Late Audrey Lundeen (Tracy’s mother). The Bluebird Foundation is a 501 c3 dedicated to supporting high school aged kids in the performing arts with Grants and Scholarships. To date the foundation has awarded nearly $60,000 to youth throughout the region.


EventPro Magazine

EventPro Magazine (print and on-line) founded to provide helpful event planning information  and stories of interest on area businesses to the general public and a guide for resources necessary in planning events of all kinds.


Taste of Duluth debuts

Over 6000 people converge on Bayfront Festival Park to celebrate regional music, arts and crafts, business and industry, food and beer. The event continues today as Festival by the Lake and is one of the regions most popular outdoor family events of the year. 2017 marked the first event Tracy Lundeen had been involved in at the park, in over 25 years after being instrumental in building Bayfront


New Years by the Lake

The largest New Year’s Eve Extravaganza in the region was created. This event was presented in four venues in downtown Duluth and was wildly popular featuring a 5 course meal, top live music in three locations and the regions most popular DJ. Ultimately the event ended due to COVID and venue availability.

2020 & 2022

The White House

Kynze Lundeen was selected for her first of two visits to the White House in Washington DC to represent Minnesota and Wisconsin decorating the “People’s House” for the Christmas holidays.

2020 - 2022


Arguably COVID19 damaged the event and entertainment industry as much or more than any other industry postponing and cancelling tens of thousands of events, trade shows, expos, concerts etc.
Lundeen Productions pivoted to become a marketing company during these dark hours and succeeded in staying in business….barely.

2020 - 2021

MECC-Iron Trail Motors Event Center

During the challenging times of the COVID-19 pandemic, Lundeen Productions did the marketing and booking of the Iron Trail Motors Event Center in Virginia became a very key project for Lundeen Productions. From groundbreaking to the successful opening of the facility in the Fall of 2021.


Encore Event and Party Express

Lundeen Productions became part of a partner group that acquired a regional rental business and rebranded it. Encore Event and Party Express is a full service rental company serving Minnesota, Wisconsin and the UP featuring tents and canopies of all sizes, tables, chairs, bounce houses, dance floors, dinner wear, linens, pipe and drape and much more


Cheers to 50 Years

Lundeen Productions celebrates their 50th Anniversary with a gala at the Clyde Event Center featuring elected officials, former and future Mayors, business leaders and over 200 other invited guests to celebrate their accomplishments.

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Are you ready to plan a special day ?

We will take care of  everything for you from event planning and curation to design and production.